Why do we always have to be first ?

I wanna tell you a story. It’s kind of embarrassing so bear with me…..

Last week you may have noticed how many people on Instagram Stories were sharing templates. Amazing, creative, cool templates that seemingly came out of nowhere (as all good crazes do) and swept our Stories.

Cats or Dogs? My Instagram Origin Story! That kind of thing. You know the drill. They were fun to do, fun to read and seemed to be a super cool way to do something different on a saturated platform.

They annoyed me. I swiped right to no avail as there was seemingly nobody I followed who wasn’t fillling one of these damn things out. And then tagging others to do the same. Now, I’m a huge contrarian so I HATE anything where people tag me in stuff because it repels my inner rebel and makes me want to scream: ‘NOPE. I DON’T HAVE TO DO ANYTHING’ 

I’m quite childish like that.


BUT then one of my favourite humans, Dom, started doing them…..and I thought, okay – I’m into this. Then I heard the story of the girl who went from 14k to 400k in a week because of her templates. And I though….hmmmm I want to be that girl.

WHO EVEN AM I? Yes. I am ashamed to tell you that I wanted a piece of that pie. I ignored every instinct in my body, and created some templates too. I uploaded them and eagerly awaited my millions of followers to roll in (I mean, I’d like to tell you this thought was a sarcastic one but it was not…..facepalm.)

What happened? CRICKETS. Why? Because it wasn’t the right thing to do! I wasn’t being true to myself, true to my ‘brand’ and, more importantly, I knew that — so I didn’t even promote it properly. I wanted a shortcut to a number that isn’t even part of my business strategy!

I preach about why you need to know WHY you want the numbers you do in my SEO course, and this is the chapter I get the most positive feedback about. People think it’s a game-changer, and I understand why because it was a game changer for me too.

So what happened to me?! Why did I lose my head?

I wanted to be the FIRST at something.  

Flashback to a few weeks ago when we all jumped on Vero, using the hashtag #onVerofirst; that felt the same to me. I wanted to be the first. I wanted to rewrite my terrible, oversaturated, overfiltered Instagram history and be an early adopter. A success story.

If you arem’t cringing into your brew right now, I judge you. I am cringing so hard right now it’s surprisingly hard to type…..

Anyway. Someone snapped me out of this. 

I asked Barb to fill out my templates and she said no, because she hated them. ‘They are making Stories so boring!’ she said. Hold up, isn’t that what I thought before i lost my head too? OH YES, IT IS. 

And that’s when I realised something. I don’t have to be the first at anything. I already am the first and so are you. We are all the first at being US. There’s no roadmap, or blueprint to each person’s individual success and none of us have to follow anyone else. Equally we don’t have to do every single thing differently! If you wanna do a course, or follow a blueprint you’ve seen work for others — that is TOTALLY OKAY. Because you are still doing it as you, so it is still totally unique. 

Revolutionary, I know.

But I think it need to be said because I am seeing a real trope of every single part of the internet being taken over by RULES. ‘I love my little corner of the internet because I do what I want’, except I don’t because I use a mobile responsive WordPress theme so Google doesn’t hate me,  I always pin horizontal images so Pinterest likes me and I NEVER film more than three talking to the camera videos in a row on Stories. 


Who created these rules???? And why are we beholden to them? (Except for you Google, I love you and will do everything you tell me to……)

Pin this for later:

Eating my words 

This is where I tell you that of course, I follow lots of rules. Some self-imposed and some Google-imposed and I’m okay with that. Especially in the areas of my business that pay my mortgage. 

But I’m making some energetic boundaries  (what is that phrase Being Boss?! I don’t understand it but it works well in this sentence…..) when it comes to the areas of my business that are priority to me and the areas that aren’t.

Instagram is a priority. It’s where my tribe are, and what fills my cup. Facebook is not. My podcast is but my blog can be a little more passive. 

PHEW. That was tough. How are you feeling about being the first ever you? 

L x


Lucy Lucraft
Lucy Lucraft

Lucy is a freelance journalist, blogger and podcaster based in Brighton, UK.

She started this blog in 2013 and is the host of blogging podcast What She Said.

Find me on: Web | Twitter | Instagram


  1. 21st March 2018 / 11:35 am

    This post is brilliant! So bang on. I had very similar thoughts when I first saw the sunday chapter do hers. And I don’t even read people’s answers! Then everyone else did them and I thought – nah.

    • 23rd April 2018 / 10:21 am

      Exactly that! It got old very quickly. Although sometimes I look at those ‘how I edit’ ones and pay attention……but overall, nope. xx

  2. 21st March 2018 / 11:51 am

    Oh my goodness, I am SO there with you! I jumped on the Vero bandwagon, not because I wanted to be on ANOTHER social network, but because I wanted to be first. I wanted the chance for a re-write, to do what I wish I’d done on Instagram all those years ago. And I’ve definitely been tempted to do those templates, even though I hate them too. GAH. Thanks for being vulnerable, it’s nice to know we’re in this crazy-town of wanting to be first together xxx

    • 23rd April 2018 / 10:20 am

      Yes!! Exactly that. A re-writing of history. Gah! You’re in my head dude xx

  3. Rabya Lomas
    21st March 2018 / 12:05 pm

    Yessss. Gosh you’ve hit the nail on the head. I’ve been filling out a template here and there for the ones I find “fun” but creating my own…. toyed with the idea but not actually sure it’s “me” We’ll see…

    Thanks for your honesty xx

    • 23rd April 2018 / 10:19 am

      Thanks love. I think if you created one it would be magical. Something involving coffee, unexpected angles and ridic levels of gorgeousness. xx

  4. Andrew O'Brien
    21st March 2018 / 12:20 pm

    Honest and true to yourself, as ever! You can stop cringing now. (Cringeing? Looks like it needs an E) So, yeah… we all like to pretend we don’t like rules. But I’ve yet to meet someone who doesn’t follow the herd, even right at the moment they’re trying to stand out. Just be your awesome self and do what you do – you’re always very self aware and will catch yourself doing off-brand stuff much earlier than many other folk, which is a huge plus. Thanks for a great post. If not so much for the templates. ;oD x

    • 23rd April 2018 / 10:18 am

      Cringing does look like it needs an e! Weird.

      I agree, we have to be kind to ourselves and chill the F OUT because a bit of following is totes fine. Ignoring how awesome we are is not! x

  5. 21st March 2018 / 6:41 pm

    This is all sorts of brilliant and I was chuckling away and cringing and nodding and wanting to hide my head away too! I love you!!!!!

    • 23rd April 2018 / 10:17 am

      Hahahahaha YOU’RE all sorts of brilliant! xx

  6. 21st March 2018 / 8:11 pm

    Loved this post Lucy. OMG, I feel the same so many times. I have to be honest 3 years ago I was like "Instagram, no way I would never be on it just use it for the filters" and here we are now, me working on my grid / my tones / my messages and creating a strategy around my posts. Following rules or a herd is what we do and there is nothing wrong with that and as you said as long as you keep who you are (an awesome person) and enjoy it rather than stress about it, it is fine. xx

    • 23rd April 2018 / 10:17 am

      Thanks Dora, you’re so kind. And I agree, it’s human nature to follow what’s gone before and that’s okay….as long as we don’t lose our heads I guess! xx

  7. Flora
    21st March 2018 / 8:54 pm

    Laughed and cringed along with you! I saw one appear and did one… just the one – a drawing version, it felt like doing Pictionary. I was immediately over it – no great creative moments come from trying to draw something halfway decent with a big fat finger in a teeny tiny box on a phone screen. And as for ticking boxes – I’ve never been a box ticker… occasionally a sheep, but I generally snap out of it!

    • 23rd April 2018 / 10:14 am

      Yep, box ticking is not something I’d ever attribute to you xx

  8. 22nd March 2018 / 8:44 am

    Great post! Funny and authentic! About the templates? So over them right now!!! Too many, not original anymore, so bored!

  9. 18th April 2018 / 2:10 pm

    Just be your awesome self and do what you do – you’re always very self aware and will catch yourself doing off-brand stuff much earlier than many other folk, which is a huge plus. Thanks for a great post sharing with us.

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