What Do You Want to be Known For?

What Do You Want to be Known For?

This post was originally one of the letters I send to my newsletter every other Sunday. But it had such a nice response I thought I’d share it on my blog too. If you want to sign up to receive them, head over to Mailchimp to subscribe in accordance with GDPR laws.

Have you ever heard someones ask you to use the following statement to help you hone in on your niche:

What do you want to be known for? 

I hear this all the time, and to be honest, it used to really bug me.


Being nice, and good at my job? Being a good writer? Not being shit?

But this year I finally got it. I want to be known for being honest, and not following the crowd.

So I’m gonna flip it over to you. What do you want to be known for?

Hear me out.

You’re a blogger who writes about lifestyle, and you have just started dabbling in IGTV as OMG YouTube is TOO MUCH. But everyone’s doing that aren’t they?

Yeah, they are. That doesn’t mean you can’t do it too if that’s your passion. But is that your passion?

In my SEO course, and with coaching clients I often talk about WHY. Like an annoying toddler, I’ll keep asking why. Sometimes that’s to crickets and that’s okay too.

It’s a thinker!

girl working in a hut in pai, thailand

The amazing Lola Hoad often talks about ‘finding your why’ as the most important tool within your business and I’m inclined to agree. It’s the thing that pushes you on when you feel demotivated and how you distinguish yourself from the crowd too.

So how are YOU going to define your why? Simple. It’s how you want to be known. What you wanna be known for, or as.

If you’re a maker with a passion for blogging about small business perhaps your why is to help people just like you.  And what you wanna be known for is for sharing your business tips and tricks in a fun and informative way.

Or maybe you have a lifestyle blog and love to write about style from the perspective of a thirty-something mama. Your ‘why’ is probably to show the world a body that you can’t see online right now. And you want to be known for pushing fashion boundaries and not dressing like a typical mum (yep, might have been thinking of Zoe de Pass for this one…..)

My why is to help bloggers who feel like I did when I started out. Confused, unworthy and totally disheartened. I want to be known as someone who shares advice honestly, and with 100% authenticity (I know, I know….that word!)

So every piece of content I create, from my blog, Instagram posts to my podcast episodes reflect this. Even when I’m a guest on other people’s podcasts.

My challenge to you today is this. What’s your why? And what do you want to be known for?

L x

woman self portrait with text overlay

P.S. I’m there is only ONE SPOT LEFT in my How to Start a Podcast Course. It’s gonna be so much fun, because the course won’t be my usual online module setup…..it’s over two GROUP CALLS with email support too.

Both calls are in August (1st and 7/8th) and if they don’t suit you have the option to schedule in a 1:1 call with me instead. The idea is that I’ll take you through the process from start to finish and we can focus TOTALLY on your idea (everyone will get a chance to talk in the group!)

Be sure to click the button below so you don’t miss out!


Lucy Lucraft
Lucy Lucraft

Lucy is a freelance journalist, blogger and podcaster based in Brighton, UK.

She started this blog in 2013 and is the host of blogging podcast What She Said.

Find me on: Web | Twitter | Instagram


  1. Amber Maxwell Boydell
    2nd August 2018 / 5:37 pm

    Love this advice Lucy! Just stumble across your lovely website on Twitter – looking forward to exploring! Amber xx

    • Lucy
      17th September 2018 / 11:08 am

      Ahhhh, glad you found me 🙂 xx

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