How to Master Pinterest to Boost Your Blog Traffic

How to Master Pinterest to Boost Your Blog Traffic

A few weeks ago I wrote a post about how I grew my blog. I thought it was all super simple stuff and felt a little silly even recommending stuff I thought everyone knew about already (hello imposter syndrome!) but I was SO wrong. It really seemed to resonate with people and I was overwhelmed with the positive response to it.

Needless to say, I’ve gained a few coaching clients since then and the number one thing people are keen to work on is this: PINTEREST.

How to use pinterest to grow your blog: a basic guide

Oh my, people really want to work out the mystery that is Pinterest (which FYI is not at all a mystery I promise). It ranges from people already using it but keen to up their game, to those who have always avoided it thinking it was just for home decor nuts.

Read all of my blogging posts here

I’m gonna give you a bit of background before I go into the practical tips you can use on your own Pinterest account. I’ve used all these tips to finesse my own Pinterest account and get to a level where about 80% of my traffic comes from Pinterest referrals. Of those 80% I converted roughly half to email subscribers. Not too shabby. In truth, Instagram is where my ‘tribe’ are, and those are the ones who are now turning into coaching clients and loyal commenters, but Pinterest provides such a huge bulk of traffic that a lot sticks, as it were.

Either way, Pinterest has been a total game-changer for me and I know it will be for you too.


A few things you need to ensure you have setup before you get onto the fun stuff:

Make sure you have a business account setup by going to your Pinterest settings and following the steps (which are simple, I promise!)

Then you need to setup Rich Pins. Rich Pins give your pins more than the standard pin description, and you’ll also get your blog title too. It’s more clickable and there’s more space to add searchable terms. I honestly don’t even understand why this isn’t setup as standard but whatever, it’s not.

So the simple way to do this, with no coding necessary is to use a couple of plugins. If you don’t use Yoast already then I’d HIGHLY recommend it. It’s the best SEO plugin and has stacks of extra hand features, one of which is sorting your meta data out (which you need for Rich pins).

Once you’ve downloaded Yoast, head to the social tab and ensure the ‘Open Graph’ option for Facebook (I know, trust me!) has been set to ‘Enabled’. I don’t know why you need to do this to enrich Pinterest settings but you do, so just get over it 😉

Then you simply (!) need to validate your pins with Pinterest using their Rich Pin Validator and once that’s done you can confirm your website. In step two, it asks you to add the meta tag to your index.html file. You don’t need to do this, you can just take the tag and add it into the ‘Pinterest confirmation’ tab in Yoast (see below screenshot).



Make sure your profile is consistent with the rest of your social and website profiles. So, keep your username the same across the board (if you can, I know plenty of successful people who don’t!) and fill out your bio as you would for anything else.

You’ll see on your profile that your boards are setup with a square cover board, which defaults to a mish/mash of your pins unless you change it. I suggest you create a few custom boards (see below) and always have your most popular ones at the top.

So, my best performing posts tend to be about blogging and social media so I put them at the top, right after my blog post board which contains everything from my site.

Size cheat sheet (CORRECT FOR 2019)

Cover Board Size: 340 x 340 (these changed to square in 2016)

Pin Size: 2:1 but to be specific Pinterest recommends 600 x 1260

Profile Size: 180 x 180


You can create super gorgeous Pins for your posts using something like Canva. Golden rules are this: vertical works best, and there are pre-sized Pinterest templates within Canva.

For reference, the ideal pin size is 735 x 1104 pixels. 

I tend to create a few different pins per post with varying titles. This makes sure you keep things different and interesting and it’s a great way to test out what’s working and what isn’t!

And when you do create your pins, make sure you add them to your post….obvs. Like right now….


So, I’m ashamed to say I totally neglected doing a few of these things myself for aaaaages. They are literally total common sense, but I didn’t do any of them for….ahem months. Anyway, learn from my mistakes and do the following every. single. time you create a post.

  • Make sure you link your pin to your blog post URL (you can use bitly if you want to track things more extensively, but I just use the standard WordPress shortcode)
  • Pinterest is a search engine – so make sure the title of your pin (when you save it after creating it) is packed full of SEO rich, relevant keywords.
  • Use the alternative text box to create a keyword rich description: I overwrite my blog posts meta description anyway (which you can do in the Yoast box underneath your blog post), so I just copy and paste that into my Pin.
  • Confused? See below image for details…
  • Lastly, make sure you have a visible ‘Pin it’ button hovering over your beautiful Pin. I use the jQuery plugin with a custom pin it image.


I have about 6k followers, which is small in social media standards. But, if you know anything about me you know I’m not here to help you grow your following for the sake of it. And with Pinterest, having a huge following shouldn’t be your goal, because that really doesn’t matter at all.

That’s worth repeating actually.

You don’t need a big following to grow your blog traffic through Pinterest referrals.

Why? Because Pinterest is a search engine NOT a social media platform.


And start pinning to them! Mapping Monday is a fab group for travel bloggers, and I’d totally recommend it. You simply share the link to your pin each Monday and everyone pins it to their own boards throughout the week.

I mentioned Pin Groupie before, but it’s really great for sifting through the gazillions of boards out there. I struggle a little with the interface, mostly because there is far too much info. But you simply need to focus on the repins, and how many collaborators there are (if it’s just one, it’s not a group board….obvs).

Be cautious of the rules, which are normally stated in the description. I have a group board (see below) and as you can see, all the details you need to join it are obvious.


Pinterest will work best if you’re pinning regularly and often. You need to pin your own stuff too, of course, and there are loads of ratios out there as to what is the best for success. But I think you shouldn’t worry too much, and just pin stacks of your own and stacks of other people’s too (technical, I know….)

If you don’t produce a lot of content each week, don’t worry. Just create a load of different pins for one post (I do three initially, before reviewing).

I use and love Tailwind (affil) to automate my in scheduling, manage my Tribes and I LOVE IT. My only slight negative is that the SmartLoop feature isn’t as intuitive as Boardbooster (now defunct) but….c’est la vie. 

I have no idea how either of these work though so it’s worth having a look at the following resources:

Tailwind Pro’s and Con’s

Best Scheduling Tools

Resources I Rate

Dream, Pin, Go

Nienke is a travel blogger, and the maven behind Mappin’ Monday and her company can manage your Pinterest for you entirely (I recommend this if you have zero time to dedicate to Pinterest by the way). And she now has an e-course too!

Melyssa Griffin

You’ll find shedloads of free resources here, which honed my Pinterest game. She also does e-courses specialising in Pinterest.


For £79 I’ll teach you how to set your Pinterest profile up for success, sharing my simple strategy to automate pinning and drive heaps of traffic to your blog.

L x

Pin me for later

Pinnable image with 4 smaller shots of laptop and text overlay: how to master pinterest to boost your blog traffic
Lucy Lucraft
Lucy Lucraft

Lucy is a freelance journalist, blogger and podcaster based in Brighton, UK.

She started this blog in 2013 and is the host of blogging podcast What She Said.

Find me on: Web | Twitter | Instagram


  1. 29th March 2017 / 10:19 am

    I would like to thank for the great quality information, I really, really appreciate your time and efforts for writing this. it really helped me a lot. Thank you.

  2. 29th March 2017 / 8:53 pm

    Another banging post, Lucy! I hope you don’t underestimate the contribution that the energy and enthusiasm you have for all things bloggy has on your success. I admire your confidence and vigour and you shouldn’t feel like an impostor! You come across as someone very genuine who is simultaneously knowledgeable, growing in more knowledge by actively investing in learning, whilst being keen to share all that you know for those who aren’t quite so sure about whether investment is worth it… and I’m pretty certain that all those things combined will mean you’ll go further than those of us who don’t do all the things that you do. I don’t know if that makes sense. Basically, what I’m trying to say is, you’re a blogging badass. Can I have a slice of your badassery too please?! xx

    • Lucy
      1st April 2017 / 11:10 am

      Dude stop, you’ll make me blush! Thanks SO much for the lovely comment. Without sounding like a tool, this is the reason I write posts like this one — to hear that I’ve helped someone else enough to make them stay reading until the last paragraph!

      L x

  3. 30th March 2017 / 8:34 pm

    Haha, ironically I am “pining” this post for future referencing! xx

    • Lucy
      1st April 2017 / 11:10 am

      Hahaha! YES! Music to my ears Amanda 😉 L x

  4. Lesley
    18th April 2017 / 8:15 am

    I think you assume a lot of knowledge about Pintrest already. I downloaded Yoast, now what? What is the Social Tab, is that the same as Social Networks? I linked it to Facebook, now what? What is Open Graph? I gave up at that point.

    • Lucy
      3rd May 2017 / 4:40 pm

      Hi Lesley, oh no! Sorry if it wasn’t clear enough. Yes – ‘social’ is what it says on my plugin page – does yourslook like the screenshot in the post? If so, you should have a Pinterest tab where you can add your profile details. On the Facebook tab, you should see the following: ‘Add Open Graph Data’ & either enabled or disabled. Make sure the button is switched to enabled. That’s all 🙂

      Feel free to drop me an email if you need any extra help!

      L x

  5. 22nd April 2017 / 9:34 am

    Great article Lucy!! Love the tip on the Yoast settings, think I might not have even done it like that myself, haha, brilliant! Thanks so much for the mention as well xxx

    • Lucy
      3rd May 2017 / 4:41 pm

      Thanks mate! I have no idea how to do it without Yoast – I feel like I can’t live without that plugin! L xx

  6. Ryan Biddulph
    2nd July 2017 / 8:16 am

    Here, I’d like to add the best tool for pinterest ever made.. www [dot] PinPinterest [dot] com
    I’m using it myself for more than 7 months now, and I’ve gained unparalleled results both in the form of followers and revenue. It lets me schedule as many Pins as I want, and it also intelligently pins only images related to my business. It learns this every time as I keep using it. PinPinterest is free to use, based on the cloud, has a mobile ready website, works on Intelligent algorithms and sets up quick.

    • Lucy
      24th September 2017 / 8:45 am

      Found via Google – MUSIC to my ears! Give me a shout if you get stuck, the setup is a bit of a faff but once it’s done, and you can get pinning it is easy peasy xx

  7. 12th May 2019 / 1:01 pm

    Ah Lucy, thanks for this! Aflter lots of reading up I do most of this and was thinking check, check, check but oh my word I totally forgot about actually giving pins titles, what a fool! Currently rectifying this lol.
    Jo | Adventures in Adulting

    • 12th May 2019 / 1:42 pm

      Haha, there’s also something isn’t there? Glad there was SO much you’re nailing though xx

  8. 22nd May 2019 / 12:33 pm

    Why have I waited so long to read your blog!? Anyway this is a great post as I just listened to your pinterest podcast…might go for pinterest now. Who knew about group boards?! Well everyone except me..thanks!

    • 3rd June 2019 / 10:00 am

      Haha not at all! Lots of folk don’t know about group boards! xx

  9. 26th December 2019 / 5:28 pm

    I really liked how you put down your words. The text helped me learn many new things No one can disagree with you what has to say about vehicle shipping including car shipping and various other auto shipping. I just wanted to know what type of auto transport would be best for me. Which type of car transport or vehicle transport should I opt for?

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