My biggest business mistakes

My biggest business mistakes

This post was originally sent to my newsletter subscribers, who I send Sunday letters to twice a month. 

I trust November’s treating you well and you’ve found some time to chill out with a pumpkin or two. I’ve had a delightful weekend exploring Brighton and eating good food with friends so today, I write to you from a place of calm and peace.

Although, of course, it’s me so I’m also writing this letter to you from a place of cringe-worthy honesty and lols. At my expense,naturally.

I also always want to offer value (Which feels like a buzzword recently: “Are you offering value? HOW?!” Well, sometimes the value is in the creating….not in how the reader feels about it, mmmmkay?)

Anyway, I definitely feel like it’s the right time to share some of my worst business mistakes. I don’t know why now’s the time, but it just feels like it is. Perhaps because I feel at peace with my business, my why and my purpose…for now, anyway.

Doubting myself

I know Sas Petherick (https://saspetherick.com/) would agree with me on this but seriously – self-doubt is a BITCH, amiright?

I’m a real people pleaser, and that sometimes leads to hearing what others are saying, suggesting and doing and feeling as though I should do the same.

I know I appear confident, but guess what? I’m not. Like most people I dwell on the criticism and brush off the compliments.

Buying into hype

Probably to do with the above, I bought into lots of hype — about courses, and blueprints. Even about blogging platforms and video content.

More often than not, buying into the hype means drowning out your own intuition. Which is fatal for me.

I know that as soon as I stop listening to my gut and to the people who matter I start to make decisions out of fear, out of scarcity.

And ultimately, I’ve spent thousands over the years on listening to slick marketers tell me they can fix XYZ.


I just don’t know what else to say about this, except that if you are in a comparison hole – STOP. Because you’ll never get that time, energy or money back from the hours spent scrolling Instagram, pounds spent on products you’ve swiped up or happy moments ruined by thoughts they weren’t ‘good enough’.

NOT outsourcing

This has been one of the best lessons I’ve learned but I still feel icky about it at times.

Spending money when you technically don’t need to is tough but I now outsource as much as I can because it pays off time and time again.

Sometimes it’s not the best, and yep – I could have done the job as well as, if not better, than the person I pay BUT that’s rare.

My time is SO important to me. So I now outsource childcare, I have the MOST amazing virtual assistant in Sarah Starrs who does things quicker, and more efficiently than I ever could and I’ve even outsourced my podcast editing too.

I make plenty of small tweaks in order to do this though. I don’t buy a coffee every day (small violin plays gently) because that £80 goes into paying for the copywriting I might want to outsource. I sold my podcast microphone to pay for a new WordPress theme for my website.

This probably all sounds a little trite, but it’s simply to say I prioritise time and energy above stuff.

For me, outsourcing is a necessary business expense.

Not using contracts

I’ve been lucky in that I haven’t had anyone not pay me, but I’ve certainly spent far more time than necessary chasing payments, clearing up miscommunications or clarifying my terms.

That’s MY fault.

Now (and when I say now, I mean literally two days ago!) I have a contract, and terms of service I expect everyone to sign before work starts.

Sidenote: I also use an amazing bit of accounting software called Free Agent where I create estimates, invoices and save all contracts.

I hope this helps if you, too are having a bit of a business wobble and think nobody makes mistakes.

We do.

We just don’t talk about it much and, moreover, we bloody learn from it and come back stronger.

L x

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I share some of my biggest business mistakes made in 5 years of blogging, so you don't do the same thing! Read more business and blogging tips at lucylucraft.com #bloggingtips #onlinebusiness
Lucy Lucraft
Lucy Lucraft

Lucy is a freelance journalist, blogger and podcaster based in Brighton, UK.

She started this blog in 2013 and is the host of blogging podcast What She Said.

Find me on: Web | Twitter | Instagram

1 Comment

  1. 21st December 2018 / 8:19 pm

    Such great advice! I genuinely hope I get to the point in my career where I need to make such business decisions! Sometimes we feel like we need to do it all, but just because we can doesn’t mean we should.

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