Earning Google’s trust is the aim of the game in order to remove your site’s invisibility cloak.
To do this though you will need a good handle on SEO. This is the exact reason why you should learn how to use it properly for your blog or website. Although, at first it may seem like SEO is some kind of weird, witchery hocus pocus, with words like Googlebot Spiders, Black Hats and White Hats… yep actual SEO terms!
Along with all the jargon in SEO, Google like to throw a few algorithm changes around now and again. Which means, what might have worked last year may be detrimental to your site now. These constant changes means that there are lots of theories being bandied around by ‘SEO experts’ which just aren’t true.
Here I have pulled together 5 SEO myths (without jargon) that I want to call BS on! In the hope to help you avoid making any simple SEO mistakes.
Listen to my podcast episode with Simon Heyes all about SEO
Myth 1 | SEO is complicated
This is the myth I wanted to debunk first.
Yes, there are a lot of elements to SEO and you could spend months studying it.
However, you just need to figure out the basics and you’ll still be able to apply it and help improve the traffic to your site.
Myth 2 | Listicles are the only way to rank
I’m calling BS on this!
Google has become wise to the click baity ways of some listicle posts and have moved towards favouring more long form content.
The content must still provide value though, so good engagement from your readers will help your posts outperform listicles that may be full of keywords but do not have any engagement.
Myth 3 | Guest posting is bad for SEO
Guest posting can be bad for SEO…BUT it can also be good, if done correctly and following Google’s ethical guidelines.
The myth has come from a statement from the former Head of the Google Web Spam Team, Matt Cutts who said “guest blogging had become overused by a bunch of low-quality, spammy sites”.
The statement is actually true but you can avoid being penalised by making sure you’re guest posting on high quality, relevant sites with good content. The safest option is to guest post but have ‘no follow’ links and this will still generate referral traffic to your site.
Myth 4 | Alt tags for images don’t matter
This is one that many new bloggers overlook as it isn’t the most obvious part of SEO. It can also be a bit of a faff if you have lots of images on your site.
All images on your blog or website can be optimised for SEO by adding descriptions to them which are known as ‘alt tags’. It’s basically an exact description of the image, including your keywords if appropriate.
This means the Google Spider Bot (yes that pesky spider again!) can find your images as he doesn’t have regular human eyes :).
Visually impaired people using screen readers also benefit from alt tags as they get an exact description of what’s on your page.
Myth 5 | Optimising images isn’t important
This is another faffy part of uploading images to your site but it’s another contributor to ‘good SEO’.
Optimising your images means shrinking your image file size whilst keeping the high quality and resolution. Doing this will sure that your pages load quicker.
There’s nothing worse than finding an article you really want to read and it takes forever to load! Google now focuses on user experience as a key ranking factor.
If people are going back to search listings before your page loads, Google will see that as a negative user experience for your site thus affecting your ranking.
I hope this has been illuminating and, more than anything, I hope this will help you feel a little more clued up on SEO and how darn simple it can be.
If you’d like to learn more and take a big old deep dive into the dark arts, my self-paced course is right here.
Pin this for later!