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Last week’s post was UBER chunky so I’ve pared it back this week and I’m throwing out a simple letter that formed part of my monthly dispatches for my email list and Patreon subscribers.

Content warning: I chat about grief.

I’ve found this month to be really tough. In fact, May is the worst month for me because it’s a) my dad’s birthday and b) the anniversary of his death. I mean, he was nothing if not efficient I guess so…

But more than the annual foreboding sense I always feel coming into dead dad month (DDM for short) it’s been tricky on a few, less dramatic fronts.

It’s been a weird work month, with no course launch and minimal ‘big’ projects. Just a quiet ticking over of ‘passive’ income, which is what I always wanted but in reality can feel a little unnerving. When you aren’t ‘hustling’ hard, working all the hours or chasing invoices it almost feels like you haven’t earned it. Or something equally ridiculous.

I’ve worked less hours than EVER and earned the same amount. Some of this is because my overheads (aka nursery, and Teachable fees) went down. And some is due to the fact I’ve simply worked out how what works for me.

I have an analytical brain and my background is retail. In fact, my job description was this:

Merchandisers ensure that products appear in the right store, or on a website, at the appropriate time and in the correct quantities. This involves working closely with the buying teams to accurately forecast trends, plan stock levels and monitor performance.”

Monitoring profit and managing budgets was my job for YEARS so it’s little wonder I’m obsessed by the profit margins of my own business.

I knew, in my gut, that freelance writing gave me the worst ROI but critically examining my income over the past six months (using Free Agent, btdubs) solidified that thought. I now pitch rarely…..and spend my time doing the things that bring me joy AND profit without sacrificing family time/my sanity.

Leaning into ease and walking the path of least resistance has been incredibly freeing for me. It’s infected other aspects of my work life too, and I no longer worry about sticking to a social media schedule preferring to post when I feel like it and focus my promotional efforts on Pinterest and email marketing instead.

And in my personal life, that looks like not feeling tied to a gazillion WhatsApp’ and Instagram groups and saying a firm no to those obligatory meetups you suffer through.

Life’s too short.

I don’t really know what the point of this diatribe was except to perhaps empower you to say no to the things that no longer serve you enough.

Choosing the path of least resistance can be pretty magical.

What are you struggling with right now? Is there an ‘easy’ path you are resisting?

L x