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S3 E19: On Creating Video Content with Emily Sharp

S3 E19: On Creating Video Content with Emily Sharp

In this week’s episode, I chat with Emily Sharp who is a video content producer for Whalar – in addition to having her own amazing Instagram account. We had a great conversation about the evolution of influencer marketing and how to create great video content for social media.

We talked about:

  • The evolution influencer marketing and, from an agency’s perspective, how they determine who they want to work with
  • How the importance of “riding the algorithm wave” on Instagram has become even more important than cohesive style
  • The ASMR episode of Explained on Netflix
  • The Stories of Tori’s video content
  • Emily’s top tips for creating films and video content for social media
  • Our different approaches to planning our grids versus being more go with the flow
  • Beginning to grow your following and work with brands
  • The new trend of brands using influencers as content creators rather than influencers
  • Navigating the murky waters of compensation when working with brands

And more. Listen here or on Apple PodcastsSpotify or anywhere you usually get your podcasts.

You can find me on Twitter, Instagram and Pinterest @lucylucraft or on my blog: lucylucraft.com.

Please think about leaving the show a rating & review. For each one I receive, I give £2 to my chosen charity, which changes monthly.

Last month’s charityEndometriosis UK

This month’s charityShelter

Thanks to our sponsors for this season; The Blogger Course (get 20% off with the code WhatSheSaid) and SudioSweden (get 15% off with the code WhatSheSaid). Please support them the way they’re supporting me 🙂 

S3 E18: On Creating Online Courses  with Kate McKibbin

S3 E18: On Creating Online Courses with Kate McKibbin

In this week’s episode, I chat with Kate McKibbin about the ups and downs and ins and outs of creating and selling online courses. If you want to make money from your expertise, this episode is for you!

We talked about:

  • Kate’s blogging journey and how she was ahead of the curve when it came to online shopping
  • Creating her first course, Secret Bloggers Business
  • Why you shouldn’t put everything you know into an online course
  • Why the information that people want to gain from courses has changed
  • Several strategies to set the price of your online course
  • The ethics of pricing and the danger of over-investing in yourself
  • Kate’s thoughts on how to successfully launch an online course
  • What’s currently working when it comes to selling online courses
  • How to create a great webinar

And more. Listen here or on Apple PodcastsSpotify or anywhere you usually get your podcasts.You can find me on Twitter, Instagram and Pinterest @lucylucraft or on my blog: lucylucraft.com.

Please think about leaving the show a rating & review. For each one I receive, I give £2 to my chosen charity, which changes monthly.

Last month’s charityEndometriosis UK

This month’s charityShelter

Thanks to our sponsors for this season; The Blogger Course (get 20% off with the code WhatSheSaid) and SudioSweden (get 15% off with the code WhatSheSaid). Please support them the way they’re supporting me 🙂 

How to manage your finances as a freelancer

How to manage your finances as a freelancer

It’s tax return time for sole traders here in the UK and that means one of a few things; you’ve filed it and have to dig into your savings to find the money to pay, you haven’t done it and are panicking about where your expenses are or you’ve done it and feel smug, like moi.

In fact, I did it last October and that was late for me. *Realises anyone reading is now pelting rotten bananas at their screen*

I’ve been freelance for about five years now and I’ve only just realised how bloody good I am at managing my finances. Also, isn’t it great to start a post with an obnoxious brag? No? Woops.

I’m naturally very analytical and have always been pretty good with numbers, something I fought against for a long time because it meant I wasn’t creative – at least, that’s what my parents and school told me. You might relate to this, or perhaps you are in the camp of hating numbers or even being scared of them.

I’m lucky in that I’m not, I know that. Because even I found the most difficult element of switching from traditional employment to self-employment was the money bit.

I found it scary, confusing and overwhelming. I’ve been through three accountants because they are typically men who deal best with other corporate men, or women who earn a lot more than I ever have as a freelancer. And in more traditional forms of freelancing too. I’ve been patronised, ignored and laughed at but guess what? Those fools didn’t realise who they were dealing with, namely someone who used to manage millions of pounds for big name retailers, answering to stuffy, cross men in suits daily.

So, yeah. They all got TOLD is what I’m saying. I found a great accountant who has helped me plug the gaps in my knowledge and empowered me to manage my finances in a way HMRC won’t shout at me about.

So in this post I want to share my process with you, from tracking my income and pulling monthly profit and loss reports right through to what business accounts I use and recommend and finally, how I file my tax return too.

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Managing your finances as self employed freelancer TAX RETURN

Freelance Finances: My Process

I am a touch old school in that I have an excel spreadsheet, where I manually track my expenses, income (both projected and actualised) as well as an monthly profit and loss summary. This helps me plan for the year ahead and make tweaks ahead of time, avoiding the panic of overspending.

I also use an amazing accounts software system my accountant recommended where I create, send and track invoices, project proposals nd I can also file my tax return straight from it.

This might sound a bit unnecessary but the reason for having both systems is twofold: It means I don’t miss anything and therefore know I’m compliant, and I’m actually able to save money as an accountant doing my tax return is three times the price of my subscription.

Here’s what I do:

Daily  

  • Add any incomings or expenses to my spreadsheet and ‘explain’ transactions in Free Agent.

Weekly

  • Check exchange rate and update formula based on fluctuations.
  • Chase late invoices, create new ones etc.

Monthly 

  • Review profit and loss and make necessary adjustments to future months.
  • Based on the above I might decide to cancelling unnecessary direct debits or invest in training.

Quarterly 

  • Proof previous quarters numbers against automated system
  • Plan next quarter: Do I need to increase my prices, drop a client or find more?

Annually

  • FILE MY TAX RETURN! (Ideally in June, but no later than October)
  • Pay Tax and NI contribution.

My favourite tools

Tiny Scanner

For changing receipts into PDF on my phone.

Excel/Google Sheets

I used to only use Excel but the cost of Microsoft Office wasn’t worth it so now I simply use Google docs and sheets.

Free Agent (affil)

Things like Honeybooks and Freshbooks are both much sexier, however I hated that neither were setup for UK accounts.

You can sync your bank account with Free Agent (affil) // (although not my Starling business account yet) and it’s a super sophisticated yet intuitive piece of software.A

Further Resources

This Guardian article is really helpful as is this blog post by Easy as VAT (which is, incidentally, an EXCELLENT resource for anyone self-employed.)

HMRC guidelines and videos are a bit snore but useful for the nuances of tax.

S3 E17: On Finding Your Why with Lola Hoad // One Girl Band

S3 E17: On Finding Your Why with Lola Hoad // One Girl Band

In this week’s episode, I chat with Lola Hoad, a creative business coach and founder of One Girl Band. We focus on the importance of finding your why to creating a business and creative work that you love.

We talked about:

  • Lola’s experience of being made redundant and starting her own business
  • Her experience of going back to work into retail and how it gave her the nudge she needed to take her business seriously
  • The problem with the term “side hustle”
  • Lola’s Busy Doesn’t Equal Success ecourse
  • The importance of knowing your “why” and the practical steps for getting closer to that
  • Start With Why by Simon Sinek
  • Creating safe and inclusive spaces
  • The dark side of the coaching world and how Lola tries to do things differently

And more. Listen here or on Apple PodcastsSpotify or anywhere you usually get your podcasts.

You can find me on Twitter, Instagram and Pinterest @lucylucraft or on my blog: lucylucraft.com.

Please think about leaving the show a rating & review. For each one I receive, I give £2 to my chosen charity, which changes monthly.

Last month’s charityEndometriosis UK

This month’s charityShelter

Thanks to our sponsors for this season; The Blogger Course (get 20% off with the code WhatSheSaid) and SudioSweden (get 15% off with the code WhatSheSaid). Please support them the way they’re supporting me 🙂 

How to Have a Zero Waste Period {Period Underwear Review}

How to Have a Zero Waste Period {Period Underwear Review}

Let’s talk period pants shall we? Another requested blog post this one comes with a video AND some cheeky lingerie shots too. Bet you never thought you’d get to see me in my period pants did ya?

Nope, me neither.

I first heard about Thinx (affil) about a year ago, maybe less, and you probably did too because their marketing is AGGRESSIVE amiright? Similarly to the Mooncup, I remember my immediate reaction being one of vague disbelief and mild ick

Pants you can bleed into? Like a nappy?

But reading more and more and finding my period heavier than ever (something I wasn’t expecting post baby!) I needed something as a backup; initially I’d planned to buy reusable sanitary pads, or make them but I’d never really got on with the whole panty liner thing.

So, period pants became far more appealing. Especially after I heard such amazing reviews (and some terrible ones, for balance!)

In this post I’m sharing my honest thoughts on period underwear, the different brands on offer right now and how/why you might want to use them.

ENJOY!

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Trying to have a zero-waste period? You've come to the right place! I share my essential kit and review the Thinx period panties. Read more at lucylucraft.com #zerowaste #lowimpactliving

HOW & WHY TO USE PERIOD PANTS

Because I don’t use standard plastic sanitary products, simply relying on my menstrual cup my reasons for using period pants is based on necessity as opposed to switching for environmental reasons.

But you might’ve come to this post looking for a reason why you should reduce the waste your period currently produces. The average woman gets through 11,000 tampons in her life which end up hanging around on landfill for centuries due to their synthetic nature.

Let’s briefly talk about the fact you and I are able to discuss different options by virtue of our privilege. Period poverty is real for FAR too many young girls and women here in the UK and, of course, worldwide and for others, using a tampon or disposable sanitary pad is the only option for health and comfort reasons.

So my view is that those of us who are able to make a green choice with relative ease should do so. If only so that those who can’t don’t have to see those annoying headlines and feel guilty – because NOBODY should feel guilty for using a tampon, mmmkay?

Zero waste period pants underwear

Back to why I’ve chosen period pants over pads.

My primary reason is my newly-acquired heavy flow. My period requires one menstrual cup (or 3 daily tampons) for around four to five days right now and pads are often required, albeit not bought or used hence the need for something else as backup.

I bought three Thinx pairs (affil); one high waist black, one standard black and a thong. These three suffice but I’d like to add a couple more, for backup.

Psssst: I’ve only tried Thinx, however ideally, I would use a UK-based supplier so there are a few picks for you at the bottom of this post.

And here’s how they work; the science bit, if you will 😉

PROS

  • You’re saving the world! What could be a better pro than that? But seriously, making the switch to reusables means you’ll see a change in your waste REALLY quickly, which is incredibly satisfying. 
  • You’ll save money, especially if you’re switching from sanitary pads and/or tampons.
  • I’ve found this to be one of the best swaps I’ve made so far. Yes, I didn’t use pads but I was (okay, this is gross and an overshare) often leaking; my period really changed post baby and I started to get really anxious.
  • They just work! I have three pairs at the moment which are just about fine for an average period for me (although I’d like to add two more pairs.)

CONS

  • The main con for me (and I’m reaching here) is that you have to make sure you rinse your pants in cold water before you pop them in the washing machine. That extra step is a nuisance on day two when you really CBA.
  • They feel weird to the touch, sorta synthetic which, of course, they are. But I’ve not found them to be uncomfortable or thrush-inducing while I’m wearing them. But I think it’s a very personal thing, so I wouldn’t order lots in one go.
  • They take a long time to dry, so depending on your flow; how heavy, how long, and whether you are using them alone or with tampons or a menstrual cup too, you’ll need to be organised and potentially have a big stash.

5 PERIOD UNDERWEAR BRANDS

  • She Thinx: (affil)The brand I use right now. They look great, fit well and work a treat but the price is a little prohibitive and, as a US brand, are privy to random customs charges. You can buy them in the UK at Selfridges though.Modi Bodi: An Australian company offering a huge range of products, including swimwear. They use Merino wool in their ranges though so aren’t vegan. But they ship from the UK 🙂
  • WUKA: A UK company (although manufactured in China) their ethos is about creating beautiful underwear that works.
  • Dear Kate: US based clothing brand. I love this brand’s diverse photography and they also offer period yoga pants too!
  • Knix: Simple styles, US based. 
  • Panty Props: Another US brand.

Thus end another thrilling chapter in the, “the world needs to know more about my bodily fluids” series. Hope you enjoyed it!

L x