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S4E13: Getting Started with Email Lists

S4E13: Getting Started with Email Lists



It’s the PENULTIMATE episode! Sad face? Happy face?!

Todays solo episode is all about EMAIL LISTS! Why you should have one, how to get started and my best tips from building my own over the past five years. 

Enjoy! 

L x

REFERENCED IN THE EPISODE

WHERE TO FIND ME

You can find me on Twitter, Instagram and Pinterest @lucylucraft or on my blog: lucylucraft.com.

Join the What She Said Facebook community

Get exclusive podcast access & bonus content via Patreon right here >> https://www.patreon.com/lucylucraft

THANKS TO…

Artwork by Carissa Tanton

Music via Audio Jungle

Hosting by Libsyn

Thanks to my Patreon supporters for helping to fund the podcast.

L x



S4E12: How to Become a VA with Sarah Starrs

S4E12: How to Become a VA with Sarah Starrs



IT IS STILL SO FREAKING HOT. 

Okay, back to the podcast. In this week’s episode I chat with Sarah Starrs about how she became such a kick-ass virtual assistant (VA), navigating childcare, beating the ups and downs of freelancer income. 

She started out blogging and creating courses/coaching before burning out and taking a meander into nannying (we talk about that more here) before she settled into VA life. 

Sarah is a truly incredible VA and I love how she gets over the feast to famine using client retainers. It’s my usual no-BS chat with some excellent and seriously practical advice thrown in for anyone who wants to hire a VA or become one. 

Hope you enjoy the episode! 

Listen on the player below or through your favourite podcatcher!

L x

REFERENCED IN THE EPISODE

  • The Insta Retreat
  • What She Said Podcast episode with Sarah from season three
  • What She Said Podcast episode with Sas about Coaching Ethics 
  • Boomerang for Gmail

WHERE TO FIND SARAH

Website: http://www.sarahstarrs.com/work

Blog: http://ofthemoon.co.uk

Instagram

WHERE TO FIND ME

You can find me on Twitter, Instagram and Pinterest @lucylucraft or on my blog: lucylucraft.com.

Join the What She Said Facebook community

Get exclusive podcast access & bonus content via Patreon right here >> https://www.patreon.com/lucylucraft

THANKS TO…

Artwork by Carissa Tanton

Music via Audio Jungle

Hosting by Libsyn

Thanks to my Patreon supporters for helping to fund the podcast.

L x



PIN ME FOR LATER! 

Five Ways Starting a Podcast Changed My Life

Five Ways Starting a Podcast Changed My Life

….and other hyberbolic claims.

No, to be totally honest (and very, very serious) starting my podcast was a flippant, heartfelt and totally deep-in-gut-creatively driven decision that I haven’t ever regretted for a second. It was one of those PERFECT timing, perfectly synced moments when what a kinda ‘lightbulb’ moment turned into some planning, a little self-doubt, and a whole heap of work.

And the most unexpected results.

You know when people say, ‘say yes, and more doors will open’? Sidenote: that isn’t an actual, comonly used phrase but humans have definitely said something similar to me before okay? So it’s a thing and we can all just go with it.

 So, yes, when people proffer that wisdom I often recoil in horror. I hate blogging rules, I hate networking, I hate doing the things people tell me I should be doing. If you’ve been reading my blog for a while you’ll already know this. If not, this is new and fun info for you.

But podcasting? Well, nobody (in my echo chamber) was telling people to start podcasts as an extension of their blogging strategy. Which meant I was hopelessly (and, admittedly subconsciously) drawn to it.

Having no blueprint is scary though. Starting out when you haven’t seen your peers making mistakes you can dutifully avoid means you are the one making them. And in public too.

That’s not always comfortable, but it is motivating. It is empowering. And it has been the making of me.

Here are the myriad (okay, five) ways podcasting has changed my career: 

My income increased

In an old episode of the podcast Kayte Ferris shared the importance of diversifying our income streams.

This is exactly what I’ve done through my podcast, attracting speaking engagements, creating courses and trainings*, podcast sponsors, Patreon and increasing my overall profile to the point where my audience flow through my blog, email list and Instagram too. 

I found ‘my people’

As an INTJ personality type I’m used to being a loner (I make up less than 0.8% of the population).

Through the What She Said Facebook group (another whim!) I found a group of people who thought a lot like me. It’s mostly women, and we all support each other. We hate bullshit and we feel fear, often. 

And most of all, we crave connection with people who aren’t annoying. This might seem like a small thing but to this introvert with no crew it’s been life-changing; a way to share my fears and hopes in a safe enviroment AND to serve. To serve in a non-icky way where the purpose isn’t leading to sales.

I learned my strengths

So, as it goes, I’m pretty good at interviewing people. That’s something that has come up a lot. From the people I interview to my listeners it’s a beautiful complimentary thread I didn’t expect to received.

 As a journalist, I guess it’s in my (admittedly minimal) training to smell a story and I’m naturally prone to dig, dig, dig deeper until my curiositty and intuition is satieted. That means I like to get an interesting angle, and it often means I show a different side to my guests.

Tooting my own horn there 😉

I became an ‘expert’ 

Somewhat accidentally I might add! Doing it yourself either means you do it badly, or you learn to do it well. And while the latter is subjective what isn’t in question is the amount of hours spent teaching myself, reading around my subject and learning, learning, LEARNING.

And, as it goes, I’m quite a good teacher. I enjoy teaching others how simple it can be to start podcasting. Whether that’s a conference room of charity press officers, or in my home at a podcast workshop. Whether it’s through an online course or simply chatting about it on my podcast I LOVE seeing that ‘lightbulb’ moment in others. It’s magical. 

Creating content became fun again

I never wanted to start a YouTube channel, and becoming an Instagram Queen wasn’t super accessible or appealing to me either. Writing’s my bag, always.

But sometimes it gets boring doesn’t it? The task of creating content for nobody but yourself (even when you have an audience) means you must be self motivated. You need to find inspiration when you cannot.be.arsed. And sometimes, that means you give up. Especially when creating content isn’t your main source of income. Especially when you can.

Starting the podcast gave me a whole new way to create content. A way that meant I connected with my audience more intimately, more personally and, although it’s a whole heap of work, in a more creatively fulfilling way.

I still love writing the mostest ever. Like, the absolute mostest. But now I have a creative outlet that I rarely get sick of, one which fuels my writing and serves my content creation needs when writing is being a pain in the ass 😉 

L x

PIN ME FOR LATER!

motionmailapp.com

HOW TO START A PODCAST!

Sign up for my live training and I’ll show you how to:

  • Plan and prepare for launch
  • Choose a niche and focus
  • Pick the right equipment and recording gear
  • Launch & grow your audience
  • Monetise/support your podcast

DATE: 26th July, 9.30am 

COST: £35

(PS – you don’t need to be there live!)

S4E11: How I Juggle Work & Motherhood

S4E11: How I Juggle Work & Motherhood



Hey hey! 

This has been a little hair-raising….I just recorded Monday’s episode and it is FRIDAY. Eeek. I’m usually way more organised than this! 

Anyway this week is all about how I juggle work and motherhood, which, lemme tell you is an oxymoron because I definitely don’t do it well!  

If you liked, nay, LOVED this episode and the podcast in general, please think about doing one of the following things….leaving a rating or a review on iTunes. It’s a faff but it’s free and makes a big difference to whether the show is seen by people or not. OR support me on Patreon! You could leave a $1 tip in the tip jar or sign up for a monthly contribution in exchange for various bonuses. 

Hope you enjoy the episode! 

Listen on the player below or through your favourite podcatcher!

L x

WHERE TO FIND ME

You can find me on Twitter, Instagram and Pinterest @lucylucraft or on my blog: lucylucraft.com.

Join the What She Said Facebook community

Get exclusive podcast access & bonus content via Patreon right here >> https://www.patreon.com/lucylucraft

THANKS TO…

Artwork by Carissa Tanton

Music via Audio Jungle

Hosting by Libsyn

Thanks to my Patreon supporters for helping to fund the podcast.

L x



Pinterest Hack! Using Tailwind to QUICKLY Schedule Pins

Pinterest Hack! Using Tailwind to QUICKLY Schedule Pins

My FAVE Pinterest Hack ever…..

One of the misconceptions about Pinterest (apart from that it is a social media platform, which it IS NOT) is that it takes too much time and effort to master.

I honestly think folk think you are either a once a month pinner of fun DIY projects, a master Pinterest ninja driving insane traffic to your blog with nothing in-between. 

The truth is that most of us spend a little bit of time each month, perhaps every three months and leave Pinterest to do its thing. 

And when I say ‘leave it to do its thing’ I genuinely mean it. Not in that, “Just do this one simple strategy which involves creating  high quality content and engaging for three hours every day”, I mean really. Just leave it alone. 

I spend no longer than 30 mins on Pinterest a MONTH. And that includes creating new pins, pinning to group boards and Tribes AND filling up my Tailwind schedule with thousands of pins that’ll be pinned on autopilot.

And the clever little trick I use to do that is right here in this 6 minute video.

Enjoy!

L x

ps if you don’t already have Tailwind, you can grab a free month through my affiliate link below.

 

FIVE SEO Myths you can ignore

FIVE SEO Myths you can ignore

Earning Google’s trust is the aim of the game in order to remove your site’s invisibility cloak. To do this though you will need a good handle on SEO. This is the exact reason why you should learn how to use it properly for your blog or website. Although, at first it...

How to Edit your Podcast (the Easy Way!)

How to Edit your Podcast (the Easy Way!)

I've been creating and producing a weekly podcast for two years now, and while in that time I've had production and editing support I have largely done it all myself. Which isn't a brag. It's a comforting bit of information because if I can do it.....ANYONE can. Fact....

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